The Digital Product Development Company
With a contribution of 60% of Indonesia's GDP, Micro, Small, and Medium Enterprise (MSME / UMKM) in Indonesia is believed to play a big role in Indonesian's economic growth. While larger corporates can better adapt with COVID-19 pandemic situation, MSME struggles to keep up their traditional offline operational, especially in restricted area where government implement lockdown. With digitalization, UMKM can reach bigger market with efficient operational cost. Survey has reported that 74% of UMKM are aware of e-commerce however only 20% are digitally literate and able to use e-commerce platform. Digital illiteracy is second only to need of capital as the number 1 reason for not growing their business with e-commerce.
Tida Tech aims to help businesses grow by providing our technical expertise and help you reach better efficiency by streamlining your operations, increasing digital literacy, and making use of data to make better informed decisions.
The rise of technology has helped businesses in various ways. Data collection and analysis is a few subjects that are enjoying the growth of information technology. Data-Driven Decision Making is the act of using facts and data for decision makers to determine the action and strategy that align with your organization's goals and objectives.
However, not all data has the same weight in driving your thought process and it is impossible to manually oversee all data as attention is a scarce resource you need to manage. Several steps that you might need to start making a data-driven decision: First, identify high impact area of your business. Second, check the quality and the completeness of the data. Third, build a model or report and identify the correct metrics.
Tida Tech aims to help you identify and analyze the data you have and need to gain a better understanding of the business or market based on data.